Google+ Circles helps you organize everyone according to your real-life social connections--say, 'family,' 'work friends,' 'music buddies,' and 'alumni'. Then, you can share relevant content with the right people, and follow content posted by people you find interesting. For example, you might post an announcement about your engagement and show it only to people in your friends and family circles, or maybe you see a post from the circle you created for your book club that there's a recent article on your favorite author.
You can also decide to customize your personal profile information for your circles. For example, your contact details, location, and relationship information would be visible to your friends circle, while your employment history and education would be visible to your alumni association circle.
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